Sabre Sees Disappointing September Bookings
---Not good news as many analysts were claiming that the final 4 months of this year will really determine how the economy will affect 2010's travel numbers as a whole. As we all know September and progressing into the final Quarter of the year is when heavy RFP Season sets in, and rates are quoted and set for 2010. If the perception of the industry is still disappointing, rates will be down, leading of course to Hotel RevPAR's dropping.
Seth Harris reports for BTN Online that - "Sabre's air and hotel booking data from last month indicated little overall improvement in travel demand, as they were relatively flat, year over year, from last September's economic meltdown, which brought U.S. corporate travel to a near standstill, according to the company's top executives.
September usually is a good indicator of the corporate travel industry's performance as it is the first month of the shoulder season in which business travel traditionally increases following the summer months."
As all of us Hoteliers know, 2010 was a tough year with how Labor Day was situated as well as Religious holidays, and hopefully this was part of the reasoning's for which why September did not pick-up as many were hoping.
As actual numbers flow in from the Hotels we will keep a close eye on the most recent results, as the upcoming months will be our biggest indicators to forecasting (and budgeting) 2010.
Here's to an increasing RevPAR Q4!
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